The BumbleBar is the flagship product that was introduced in 1995, additional flavors were added over the years and the wrapper saw various updates throughout that time. The updated wrapper design stays true to the history of the BumbleBar and hasn't changed very drastically since 2000. My job was to clean a few things up and make sure they were consistent with the packaging for their other products and form factors.
The BumbleBar cartons carry 10 BumbleBars and are designed in a way that allow them to be both a transportation box and a display box in one. The box has perforated marks that allow the box to be opened in a display format while keeping all of the important information visible.
BumbleBites were a new product that BumbleBar was releasing. The goal was to keep the same overall brand aesthetic, but develop a new form factor that would work for the new smaller sized bars (called bites). We developed a pouch that could stand on its own but still feels like part of the BumbleBar brand.
I also designed product slicks for the 3 product lines above which are commonly used in sales presentations, trade shows, meetings, and as leave-behinds after sales calls. They are double-sided promotional one-pagers that provide concise and visually appealing information about the different products offered by BumbleBar.
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